New parent maths: 1 baby = 47 loads of laundry a week

Born to Last: The Quality Baby Grow That Survives Real Life 👶💥

Babies are tiny… but wow, do they put clothing through absolute chaos. From explosive nappies to milky spit-ups, they get through outfits at a pace that overflows your laundry basket. So when we say our products are born to last, we mean it. Every stitch, popper and print is designed with real life in mind.

Welcome to the world of quality baby clothes that are born to last - properly. Tough, washable, durable. And still ridiculously cute. 💛


Screen-Printed Designs That Don’t Crack, Fade or Flake 🎨✨

We know the heartbreak of a cute baby grow whose design cracks after two washes. That’s why we don’t use transfers or vinyl prints. At Lazy Baby®, everything is screen-printed, which bonds the ink deep into the fabric. That means no peeling, no cracking, no flaking… just long-lasting prints on long-lasting fabric. Exactly what you’d expect from a quality baby grow.


YKK Poppers: Because Parents Need Reliability (Desperately) 🔧💥

Ever battled a popper that refuses to stay done up? Or one that gives up before you do?
We use YKK poppers, aka the toughest, most reliable fastenings in the business. Strong enough to survive constant nappy changes, mid-tantrum outfit swaps, and whatever acrobatics your baby attempts on the changing mat. 🦸


Easy Care: Washable Baby Grows That Don’t Need Babysitting 🧺

Life is too short for complicated laundry routines. That’s why our baby grows are made from organic cotton that washes like a dream.

Wash at:

  • 40°C for everyday life
  • 30°C for eco-friendly smugness 🌍

Line dry if you can, tumble if you must—our baby grows can take it.

And the Yellow Poop Stain Trick? ✨

Sunlight. Yes, really.
Wash the baby grow, hang it in daylight, and let UV waves bleach the stain away. Even winter sun works its magic. (Shame it doesn’t remove tantrums.)


A Baby Grow That Actually Grows With Your Baby 📏

Because babies change size roughly every 11 minutes, we designed features that keep our quality baby grows fitting longer:

  • Turn-up sleeves—adjust as they grow
  • Footless design—no more wrestling tiny feet into too-short baby grow legs
  • More comfort, fewer battles, longer lifespan

It’s one of the best baby grows for newborns and beyond because it doesn’t become “too small” overnight.


Built to Outlast This Baby… and the Next 🍼➡️🍼

We’re confident each piece is:

  • Durable enough for daily wear
  • Strong enough for constant washing
  • High-quality enough for hand-me-downs

These are sustainable baby clothes that genuinely go the distance. Perfect for siblings, cousins, friends, or the next wave of tiny humans.


Ready for a baby grow that actually keeps up? Shop our quality baby grows here and thank us at laundry time.

Back to blog